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Job Title
Gaming Marketing Specialist
Employment Type
Contract
Experience
3 to 5 years
Salary
Negotiable
Job Published
18 October 2025
Job Reference No.
2850905119

Job Description

If you a Game Developer with a flair of being an influencer, and also not shy to engage face-to-face with our clients onsite! this exciting opportunity was made for you!

WHAT WILL QUALIFY YOU

  • 3–5 years in digital marketing, ideally within gaming, youth, or tech industries
  • Strong social media and content planning skills
  • Experience with influencer marketing and building brand communities
  • Familiarity with eSports and event planning
  • Design skills (Canva, Photoshop, or Illustrator)
  • Basic video editing (Premiere Pro, CapCut, or similar)
  • Clear and confident copywriting
  • Comfort working across departments (retail, product, service)
  • Familiar and participating in gaming platforms and communities (Twitch, Discord, Facebook communities)
  • Understand and able to engage on gaming communities
  • Able to handle Xbox and PlayStation
  • Passionate about gaming
  • Deep interest in gaming culture and the latest trends
  • Creative and proactive with a do-it-now attitude
  • Strong communicator, both verbal and written
  • Comfortable presenting ideas and leading discussions

WHAT YOU WILL BE DOING

Marketing strategy

  • Develop and execute a 12-month gaming campaign calendar
  • Develop and implement a focused gaming marketing strategy by blending digital content, eSports partnerships, community engagement, and in-store experiences to grow brand presence in the gaming segment It also supports training, customer insights, and internal alignment with the gaming community
  • Monitor trends and identify high-impact opportunities in gaming

Content & Social media

  • Plan and brief/create engaging content across TikTok, Instagram, YouTube, and Facebook (Content calendar etc)
  • Design visuals using Canva or Adobe Creative Suite, or brief creative teams as needed
  • Write copy for posts, promotions, and interactive formats

Influencer & Community engagement

  • Source and manage partnerships with gaming influencers and streamers
  • Engage with gamers on Discord, Reddit, and Facebook groups
  • Build and manage the company’s Gaming Champion Community
  • Lead monthly check-ins with gaming champions to align on goals, campaigns, and content ideas

eSports & events

  • Plan or sponsor eSports tournaments and gaming expos (e.g., rAge, Comic Con)
  • Collaborate with store teams for gaming demos and activations

Omni-Channel & retail integration

  • Link online marketing efforts with in-store promotions and launches
  • Sync catalogue, website, and social assets to promote unified campaigns
  • Drive foot traffic through targeted digital to store initiatives

Training & internal support

  • Help script product and campaign training content for in-store teams
  • Provide insights and updates to staff through TechXpert refreshers
  • Collaborate with customer service and CRM teams to capture customer feedback and improve the gaming experience
  • Passionate about customer experience and community building

Skills

Industries